Design Philosophy

Design Philosophy It’s all well and good paying for advertising in the right location like Yellow Pages or getting your print work in the hands of the right people at the right companies or being first in Google. But if the actual message you are delivering fails to evoke a response in your target audience then it’s a waste of money, resources and opportunity.

Design is not the icing on the cake where you just choose a colour and a font. Effective design identifies why people want to use your product or service, how you are going to help them and what you offer to achieve this. It then packages this message in what appears at face value, as something that just looks visually appealing. In fact it has careful consideration of form and composition that aims to evoke the right psychological and emotional response that attracts the readers attention and generates interest in your product or service. It should create a desire for what you are offering then finally ask for action, be that calling you or buying your product or service.

Professional design is far more of a science than an art.

SpaceRocket can help you here as we understand how people read, process, think and react to design. We understand the common key psychological traits that affect your target audience when they make decisions. How readability and legibility affects accessibility and not just for the disabled but all of us. We all can’t read small text as well as we could when we were younger and often don’t have the time or patience to try. That colours have cultural meaning and how colours can be affected by common colour blindness. That planning the order, pacing, space, flow of material and hierarchy of information can affect your message being digested properly. How integrating the design’s elements provides a unified coherent message rather than confusing the audience. That the actual final fabrication of the work requires consideration of the limitations of print and screen media. How little changes in the design can affect the final response in a large way and how current fashions can set you apart but also fade you into common surrounding trends. With technology and design theory ever growing, we take an active role in being contemporary and blend this into what we create.

We are more than the knowledge of a few computer applications. We are qualified and have experience ». At SpaceRocket we bring this design philosophy into all our print » and web » solutions for quality design that is affordable.